A Brief Introduction to Digital Signage for Guest and Employee Engagement

Jun 4, 2020

A guest’s impression of a hotel is formed in the first 10 minutes of arrival. And according to ScreenCloud, “Digital signage is one of the easiest ways to serve a variety of important welcome messages, useful information and entertainment to guests within that crucial 10 minutes.”


What is digital signage?

Digital signage is the upgrade of standard print signage to a digital format that allows the host to update information frequently with ease. This technology can be displayed in various locations across any public space, providing valuable and relevant information to guests and employees alike.

How is digital signage used?

Digital signage can be deployed throughout spaces within hotels, restaurants, museums, stadiums, retail stores, corporate offices, senior living communities, and more. The versatility of digital signage makes it a perfect fit for sharing a variety of promotional content, videos, media and information across many industries and audiences.

Messaging allows businesses to get the right information to the right audience at the right time. This can be a communication from the GM to employees in a hotel’s Heart of House, or local attraction and weather information to arriving guests. Digital signage allows your business to communicate a clear and concise message on your terms and on your timeline.

Food & Beverage entices everyone, from guests to staff, with on-property amenities. Real-time advertising allows you to highlight specials, inventory, and customer reviews.

Directions can be easily displayed for often requested locations such as directions airports, business centers, local attractions and more!

Sports are an important interest for many travellers. Keep them entertained and informed of the latest scores and updates with a sports-related news feed. This can be easily customized to local teams for added relevance.

Wayfinder makes it less stressful for guests to navigate any property or business. An interactive map showcases distinctive amenities like restaurants, spas, shops and even their rooms.

Flight boards provide your guests with timely and valuable information while they’re on the move throughout the property. Trust us, no one wants to be late to the airport.


Understanding Screen Quality

While there are many possible uses for digital signage, how you want to utilize it will help you make the next big decision: screen quality. When making a decision about what digital signage solution makes the most sense for your property, there are a few technical things to consider.

Placement is the most important when it comes to screen quality. Where the digital sign is going to be placed plays a key role in how bright you’ll want the screen as well as the resolution.

NIT is a measurement of how much light the TV screen sends to your eyes (luminance) within a given area. Higher NIT = higher brightness.

1080p v. 4k refer to the screen’s resolution. Your use and budget are going to be key factors here. The Ultra High Definition 4K is more expensive than more traditional 1080p devices.

There’s a lot that goes into your digital signage decision. We know that and we’re here to help! Our expert team is ready to collaborate on your next digital signage project — just shoot us a note at sales@uniguest.com.