DeVos Place Deploys Signage to Seize Revenue Opportunities in High-Traffic Cultural Hub.
DeVos Place in Grand Rapids, MI, worked with JANUS by Uniguest to accompany their state-of-the-art conference and events facility with a flexible digital signage platform.
The conferece center and JANUS have worked together to add a number of event directories throughout their facility, as well as interactive information boards for high traffic areas.
The interactive boards provide visitors with a variety of information including dining recommendations, mapping to local businesses and places of interest, and includes an interactive facility map with wayfinding directions. By following the directions provided by the interactive screen, visitors can find amenities within the facility, or locate their conference and meeting venues. Once the visitor has made their way to their event location, pre-function event directories confirm the details of current and upcoming events.
Reaching guests in a high-traffic hub
The next phase of the upgrade was to make public entrance areas and high-traffic walkways both more appealing and more revenue-focused. The resulting project called for an array of new-generation technology including a long, wide 1×8 video wall above a walkway, a 16 screen 4×4 video wall in the main entrance, and several other video walls throughout the facility.
DeVos Place is a cultural hub for the community and revenue producer for the local economy, bringing in business travelers for conferences and events. The high volume of traffic that passes through DeVos Place translates into many advertising and promotional opportunities.
In addition to these revenue generating opportunities, cutting-edge technology builds the DeVos Place brand and adds to the prestige of the facility. Finally, the digital signage network within the facility allows the management the ability to communicate with their guests quickly and efficiently.
The project concluded with training and onsite configuration. Additionally, Uniguest continues to regularly work with DeVos Place, to ensure they are getting the best performance from their system.